"Ay Tone" is a meme format featuring the character Paulie Gualtieri from the TV show The Sopranos. The format has Gualtieri asking an unseen Tony Soprano, referred to as 'Tone', a question which is most often related to the background of the image. In recent years, neo-Nazis and other antisemites have co-opted the format in order to promote Holocaust denial. 'Ay Tone' memes often use covert references and dogwhistles alluding to aspects of Holocaust denial in order to circumvent the community guidelines of the platform on which they are posted.