Also appears as: Nordic Gamer

Yes Chad is a meme comic character used to represent “Chads” in web comics and is most often representative of a stubborn, hypermasculine indifference or evasion in response to criticism. In hateful memes, this criticism is usually moral opposition to bigotry. Traditionally, Yes Chad responds to long text blocks from other characters, including NPCs, Wojaks, and Soyjaks, by saying “yes”. He is usually blond-haired and blue-eyed and in a specific context can represent white men specifically. Variations are sometimes used to represent specific ethnicities, and often serve to reinforce and promote existing stereotypes or racial hierarchies.