On 15 March 2019 white supremacist Brenton Harrison Tarrant killed 51 Muslim people in a shooting spree in Christchurch, New Zealand. Tarrant, who was heavily influenced by online far-right media, covered his equipment in references to internet memes and neo-Nazi symbols and videotaped his killing spree on a mounted camera for online distribution. Though mainstream social media platforms heavily moderated the video's spread, it was seen widely in extreme spaces.

Tarrant is idolized and deified in white supremacist accelerationist spaces, where adherents look to his actions for inspiration. His likeness, his manifesto, and memes incorporating footage from his video are used to incite hate-based violence, especially violence towards Muslims.